Your business will constantly be growing and reaching important milestones, and remembering to refresh your website, like new products or business growth, is vital to that constant growth. This also helps your customers stay in the know and gives them a reason to return to your site.
The most simple answer to the question of how often you should update your website is: as often as it needs updating. Minor website updates might be made daily, whereas a full website revamp might come every two to three years. As long as your answer to this question isn’t “never,” you’re off to a great start. Here’s exactly how often you should be updating your website and why it’s so important.
Identifying the areas
Sometimes, updating content is crucial because you have new information to share. Updating a blog or storefront will need to be done more frequently than other parts, like your ‘about us’ section. Your website traffic might be lower on one page than elsewhere on your site, so you might adjust the copy or add fresh content in response to try and keep visitors more engaged.
Scheduling
Scheduling time for website updates regularly is a great way to keep on top of what needs to be done. For example, you might set aside time each month to do an analytics deep dive and then set aside additional time for updates once you know what your website needs.
How do I know when to update
We’re in a fast-paced industry and time. Google is constantly changing and updating the way its algorithm works to improve search results. Information changes, design trends change, and everything changes. If you’re unsure whether your website needs an update, you can look at your analytics. This is a good indicator of whether your site is working or not. Look at how long people are spending on your site, where they are leaving and if they are purchasing anything.
As a busy entrepreneur, you may not have extra time for non-essential website edits or a large-scale revamp of your current website design. In cases like this, finding marketing agencies in London will be able to assist your website needs and make sure your website performs the best.
